How to Sell a Show to Netflix: A Step-by-Step Guide
Introduction
Netflix is one of the largest and most successful media companies in the world, with a vast library of original content that has gained a huge following worldwide. With over 220 million subscribers, Netflix is a major player in the global entertainment industry. As a creator or producer, selling your show to Netflix can be a daunting task, but with the right strategy and guidance, it can be a game-changer for your project. In this article, we will break down the process of selling a show to Netflix, providing a step-by-step guide to help you navigate the process.
Step 1: Research and Identify Target Audience
Before approaching Netflix, it’s essential to research and identify your target audience. Who are they? What are their interests? What kind of content do they crave? Understanding your audience will help you tailor your pitch to appeal to Netflix’s key demographics. Research Netflix’s existing content, including Guilty Pleasures, New Releases, and Failed Shows. Identify what resonates with their audience and create a plan to create content that meets those expectations.
| Criteria | Netflix Audience Insights |
|---|---|
| Age | 18-49 |
| Interests | Gaming, Music, Drama, Comedy |
| Platforms | Mobile, TV, Cinema |
| Preferences | Binge-watching, episodic content, international releases |
Step 2: Develop a Strong Concept and Synopsis
A compelling concept and synopsis are crucial in selling your show to Netflix. What makes your show unique? What sets it apart from existing content? Develop a clear and concise pitch that highlights your show’s core ideas, themes, and tone. Create a detailed synopsis that includes:
- Series Synopsis: 1-2 page summary of the show’s premise, characters, and story arc
- Genre: Genre-based description of the show’s tone, style, and level of complexity
- Target Cast: List of key cast members, including actors, directors, and producers
Example Concept Synopsis:
Title: The Red Ocean
Genre: Drama, Thriller
Synopsis: The Red Ocean follows the story of a brilliant and resourceful journalist who infiltrates a secret underwater facility to uncover a conspiracy. As she delves deeper into the truth, she finds herself in a deadly game of cat and mouse with the facility’s ruthless CEO.
Target Cast: Chris Evans, Scarlett Johansson, David Oyelowo
Step 3: Write a Compelling Script
A strong script is essential in selling your show to Netflix. What makes a script compelling? Identify your show’s unique features, such as its pacing, tone, and narrative structure. Create a detailed script that includes:
- Scene-by-Scene Description: A detailed breakdown of each scene, including character development, action, and emotional moments
- Character Arc: Development of each character’s personality, motivations, and goals
- Tone and Pacing: Control over the show’s tone, pace, and narrative structure
Script Example:
Here’s a simple script example:
Scene 1:
FADE IN:
INT. UNDERWATER FACILITY – DAY
We see a group of shadowy figures gathered around a massive computer screen. Our protagonist, JESSICA, stands at the edge of the facility, listening in on the conversation.
JESSICA (V.O)
I’ve been trying to get in for hours. This is insane.
Scene 2:
The camera pans out to reveal the labyrinthine facility, filled with twisted machinery and ominous shadows.
JESSICA (V.O)
We have to get in, find out what they’re hiding.
Scene 3:
As Jessica navigates the facility, she encounters Kieran, a troubled young engineer who becomes her ally.
KIERAN
We have to be careful. They have eyes and ears everywhere.
Step 4: Pitch and Network
Once you have a solid script and concept, it’s time to pitch your show to Netflix. Who to pitch to?
- Development Executives: Meet with development executives to discuss your show’s potential and viability.
- Producing Team: Pitch your show to a producing team, who will help bring your vision to life.
Step 5: Prepare a Budget and Visuals
A well-thought-out budget and visuals are crucial in selling your show to Netflix. What are your costs?
- Budget Breakdown: Estimate costs for production, cast, crew, and marketing.
- Visuals and Stills: Create a range of visuals and stills that showcase your show’s aesthetic and tone.
| Category | Costs | Visuals and Stills |
|---|---|---|
| Production | $10 million | Interviews with cast and crew, location scouting |
| Cast and Crew | $5 million | Equipment, wardrobe, and location fees |
| Marketing | $2 million | Trailers, social media, and online advertising |
| Visuals and Stills Examples | Budget Breakdown | |
|---|---|---|
| Character designs | $1 million | 50 custom designs for 10 characters |
| Set design | $500,000 | 50 sets for 10 locations |
| Color grading | $200,000 | 10 hours of color grading for 10 episodes |
Step 6: Meet with Netflix Executives
Once you’ve prepared your pitch, it’s time to meet with Netflix executives. Who to meet with?
- Production Executive: Meet with a production executive to discuss your show’s production plans and budget.
- Marketing Executive: Pitch your show to a marketing executive to discuss your marketing strategy and campaign.
Step 7: Negotiate and Secure a Deal
After meeting with Netflix executives, it’s time to negotiate and secure a deal. What to negotiate?
- Budget: Negotiate the budget to ensure it aligns with your vision and production plans.
- Number of Episodes: Negotiate the number of episodes to secure a commitment to produce.
- Distribution: Negotiate the distribution of your show to ensure it meets Netflix’s global requirements.
Tips and Tricks
- Know your numbers: Understand the cost and production plans for your show.
- Know your target audience: Research Netflix’s audience and tailor your pitch to appeal to them.
- Know your competition: Understand the existing content on Netflix and avoid direct competition.
Conclusion
Selling a show to Netflix is a complex and challenging process, but with the right strategy, guidance, and preparation, it can be a game-changer for your project. By following these steps and tips, you can increase your chances of success and bring your show to life on Netflix. Remember to stay focused, persistent, and adaptable, and always be open to learning and improving.