How Much is Klaviyo?
Klaviyo is a popular marketing automation platform designed specifically for e-commerce businesses, but how much does it cost? In this article, we’ll break down the pricing plans of Klaviyo, exploring the features, benefits, and what you can expect from each tier.
Klaviyo Pricing Plans: An Overview
Klaviyo offers a range of pricing plans to suit businesses of all sizes and budgets. Here’s an overview of their current pricing structure:
| Plan | Starting Price | Features | Best For |
|---|---|---|---|
| Starter | $40/month | Send 5,000 emails, 500 subscribers, and access to basic automation tools | Solo seller or small e-commerce store |
| Growth | $90/month | Send 20,000 emails, 2,000 subscribers, and advanced automation features | Growing e-commerce business or small team |
| Enterprise | $250/month | Send 50,000 emails, 5,000 subscribers, and custom onboarding, as well as additional features for large-scale businesses | Large e-commerce enterprises or multi-channel sales teams |
What’s Included in Each Plan?
Here’s a closer look at what you can expect from each Klaviyo plan:
Starter Plan
- 5,000 email sends per month to 500 subscribers
- Basic automation features, such as:
- Customizable email templates
- Automated welcome sequences
- Segmentation based on behavior and demographics
- 1,000 contacts included
- 1,000 automation events included (e.g., abandoned cart, purchase, birthday)
Growth Plan
- 20,000 email sends per month to 2,000 subscribers
- Advanced automation features, including:
- Data workflows for complex automations
- Advanced segmentation using Google Analytics data
- A/B testing and personalization
- 2,000 contacts included
- 2,000 automation events included (e.g., abandoned cart, purchase, birthday)
- Prioritized support and onboarding
Enterprise Plan
- 50,000 email sends per month to 5,000 subscribers
- Customized onboarding and consultation to meet your specific needs
- Advanced features, including:
- Multi-channel marketing automation (e.g., Facebook, Instagram, SMS)
- Advanced data reporting and analytics
- Dedicated CSM (customer success manager)
- Unlimited contacts and automation events
- 24/7 enterprise-level support
Additional Costs and Fees
Keep in mind that these prices are subject to change, and you may incur additional costs for:
- Overage fees: If you exceed your email send limits or subscriber counts, you may be charged an overage fee.
- Custom development work: Additional costs apply for custom development projects, such as API integrations or custom dashboards.
- Professional services: Klaviyo offers various professional services, such as strategy sessions, setup, and training, for an additional fee.
Conclusion
Klaviyo’s pricing plans cater to businesses of all shapes and sizes, from solo sellers to large enterprises. With its flexible and scalable plans, you can choose the right fit for your e-commerce business. Remember to consider your email send limits, subscriber counts, and automation needs when choosing the best plan for you.
Try Klaviyo Today
Ready to boost your e-commerce marketing efforts with Klaviyo? Sign up for a free trial or contact their team to discuss your specific needs and find the perfect plan for your business.