Are RAM Trucks Made by Dodge?
The short answer is yes, but let’s dive deeper into the history and details of how it all works.
History of RAM and Dodge
Chrysler Corporation, the parent company of RAM, was founded in 1925. In the early 1970s, Chrysler introduced the Dodge Ram, a line of pickup trucks that would later become the iconic brand we know today. RAM trucks have a rich history, dating back to 1981 when RAM was officially separated from Dodge, becoming a standalone brand. In 2009, Chrysler acquired the Jeep brand, making RAM an independent company once again. In 2014, Fiat acquired Chrysler, making RAM an integral part of the Fiat-Chrysler Automobiles (FCA) family.
Why are RAM Trucks made by Dodge?
So, why did RAM and Dodge become separated in the first place? In the early 1970s, RAM was originally a trim level of the Dodge Dakota pickup truck. As the pickup truck market grew in popularity, RAM became a brand in its own right, with its own distinct identity. In 1981, RAM was spun off as a standalone brand, allowing it to focus on high-performance, high-capacity trucks that appealed to both commercial and consumer markets.
Key Benefits of RAM Trucks made by Dodge
Here are some of the key benefits of RAM trucks made by Dodge:
• Unparalleled Performance: RAM trucks are known for their exceptional power, with the 64th Annual WardsAuto All-New Pickup Truck of the Year award in 2013 being a testament to their performance.
• Customization Options: With a wide range of cab styles, bed lengths, and engine options, RAM trucks offer unparalleled customization possibilities.
• Commercial-grade Durability: RAM trucks are built to last, with a reputation for withstanding harsh environments and heavy use.
• Luxury and Technology Features: RAM trucks offer advanced technology features, such as Uconnect infotainment systems and Blind-spot monitoring, making them a great choice for both work and play.
Conclusion
RAM trucks are indeed made by Dodge, but with a rich history dating back to 1981, the brand has developed its own distinct identity. With a focus on performance, customization, and durability, RAM trucks have become a staple in both commercial and consumer markets. Whether you’re a contractor, rancher, or off-roader, there’s a RAM truck to suit your needs.