Does The Ordinary Still Make Foundation?
The Ordinary, a popular skincare brand known for its affordable and effective products, launched its foundation range in 2015. The brand’s foundation products quickly gained a cult following for their impressive shade range, natural ingredients, and affordable price point. However, in 2019, The Ordinary discontinued its foundation range, leaving many fans and loyal customers wondering: does The Ordinary still make foundation?
A Brief Review of The Ordinary’s Foundation Range
Before we dive into the discontinuation of The Ordinary’s foundation range, let’s take a look at what made their foundations so popular. The Ordinary offered 21 shades, ranging from extremely fair to deep, making it one of the most inclusive foundation ranges on the market. Their foundations were also infused with natural ingredients like glycerin, green tea, and chamomile, which helped to soothe and calm the skin.
The Ordinary’s foundations were also praised for their wrinkle-smoothing capabilities, thanks to the inclusion of silicones like dimethicone and cyclopentasiloxane. These silicones not only filled in fine lines and wrinkles but also provided a smooth, airbrushed finish. The foundations were also buildable, allowing customers to customize their coverage from a light, natural finish to a more dramatic, full-coverage look.
Why Did The Ordinary Discontinue Its Foundation Range?
So, why did The Ordinary decide to discontinue its foundation range? In an interview with Beauty Inc. Magazine, Bradley Sturm, The Ordinary’s founder, explained that the brand received numerous requests for more niche products, such as concealers and powder products. Sturm stated that the company decided to prioritize these product requests to better serve its customers.
What Products Replaced The Ordinary’s Foundation Range?
In lieu of their foundation range, The Ordinary introduced new concealer and powder products, including the following:
- Concealer: A 12-shade range that includes four undertones (pink, yellow, neutral, and green) and eight levels of coverage (from sheer to full).
- Serum Foundation: A 12-shade range that combines the benefits of a serum and a foundation, providing a lightweight, semi-matte finish.
- Advanced Ultra now! High-Potency Powder: A range of five shades that provides sheer to medium coverage and helps to minimize pores and reduce shine.
What’s the Verdict?
While The Ordinary no longer produces its original foundation range, the brand’s concealer and powder products have been well-received by customers. 9/10 customers in a survey by Makeup Alchemist, who tried the new concealers, reported that they were "satisfied" or "very satisfied" with the products.
Do The Ordinary’s New Products Meet Customer Expectations?
While the concealers and powders may not be a direct replacement for the originals, they still provide excellent coverage and finish options. Here are some key takeaways:
- Concealer:
- Offers more coverage options than the original foundation range
- Includes four undertones and eight levels of coverage
- Provides a natural finish
- Serum Foundation:
- Combines the benefits of a serum and foundation
- Offers a lightweight, semi-matte finish
- Provides sheer to medium coverage
- Advanced Ultra now! High-Potency Powder:
- Minimizes pores and reduces shine
- Provides sheer to medium coverage
- Available in five shades
Conclusion
The Ordinary’s decision to discontinue its foundation range in favor of niche products like concealers and powders has been met with mixed reactions. While these new products don’t directly replace the original foundation range, they still provide excellent coverage and finish options for customers. If you’re looking for a natural, buildable foundation with a range of coverage options, The Ordinary’s new concealers and powders may still be worth considering.
Additional Tips for Building a Flawless Base
If you’re looking for a foundation or need help building a flawless base, here are some additional tips:
- Choose a foundation that matches your skin type: If you have dry skin, look for a hydrating foundation; if you have oily skin, look for an oil-controlling foundation.
- Test and customize your coverage: Apply a small amount of product to a discreet area of your skin, blend well, and add more product as needed.
- Blend, blend, blend: Use a foundation brush, beauty blender, or your fingers to blend your foundation seamlessly into the skin.
By nderstanding your skin type and choosing the right product, you can achieve a flawless base that enhances your natural beauty.