Adding Board Members to LinkedIn: A Step-by-Step Guide
Why Add Board Members to LinkedIn?
Before we dive into the process of adding board members to LinkedIn, let’s quickly discuss why you might want to do so. Board members can provide valuable insights and expertise to your organization, helping you make informed decisions and drive growth. By adding board members to LinkedIn, you can:
- Establish thought leadership: Showcase your organization’s expertise and thought leadership in your industry.
- Attract potential board members: Utilize LinkedIn to attract potential board members who are interested in your organization’s mission and values.
- Enhance your organization’s reputation: Demonstrate your organization’s commitment to transparency and accountability.
Step 1: Create a LinkedIn Company Page
Before adding board members, you need to create a LinkedIn Company Page. This will serve as the central hub for your organization’s online presence. To create a Company Page:
- Go to LinkedIn.com: Log in to your LinkedIn account.
- Click on "Company": In the top navigation menu, click on "Company".
- Enter your company name: Enter your organization’s name and click "Next".
- Add a profile picture and cover photo: Upload a profile picture and cover photo that represent your organization.
- Write a compelling company description: Write a brief description of your organization’s mission, values, and goals.
Step 2: Add a Board Member
To add a board member to your LinkedIn Company Page, follow these steps:
- Search for a board member: Use LinkedIn’s search function to find a board member who is interested in your organization’s mission and values.
- Click on the board member’s profile: Click on the profile picture of the board member you want to add.
- Click on "Invite to Board": Click on the "Invite to Board" button.
- Enter the board member’s email address: Enter the board member’s email address.
- Choose the board member’s role: Select the board member’s role (e.g., "Board Member", "Advisor", etc.).
- Click on "Invite": Click on the "Invite" button.
Step 3: Add Board Member Information
To add more information about the board member, follow these steps:
- Click on the board member’s profile: Click on the profile picture of the board member you want to add.
- Click on "Edit Profile": Click on the "Edit Profile" button.
- Add a brief bio: Write a brief bio that describes the board member’s experience and expertise.
- Add a link to their website or portfolio: Add a link to the board member’s website or portfolio.
- Add a photo: Upload a photo of the board member.
Step 4: Verify the Board Member’s Identity
To verify the board member’s identity, follow these steps:
- Click on the board member’s profile: Click on the profile picture of the board member you want to add.
- Click on "Verify": Click on the "Verify" button.
- Enter the verification code: Enter the verification code sent to the board member’s email address.
- Click on "Verify": Click on the "Verify" button.
Step 5: Add Board Member to LinkedIn Groups
To add the board member to LinkedIn Groups, follow these steps:
- Search for a LinkedIn Group: Use LinkedIn’s search function to find a LinkedIn Group that aligns with your organization’s mission and values.
- Click on the group’s profile: Click on the profile picture of the group you want to add the board member to.
- Click on "Invite to Group": Click on the "Invite to Group" button.
- Enter the board member’s email address: Enter the board member’s email address.
- Choose the board member’s role: Select the board member’s role (e.g., "Board Member", "Advisor", etc.).
- Click on "Invite": Click on the "Invite" button.
Step 6: Monitor and Engage with Board Members
To monitor and engage with board members, follow these steps:
- Check the board member’s profile: Regularly check the board member’s profile to see if they have responded to your invitation or have any updates.
- Engage with the board member: Engage with the board member by commenting on their posts, asking questions, or sharing relevant content.
- Use LinkedIn’s messaging feature: Use LinkedIn’s messaging feature to communicate with the board member directly.
Benefits of Adding Board Members to LinkedIn
By adding board members to your LinkedIn Company Page, you can:
- Establish thought leadership: Showcase your organization’s expertise and thought leadership in your industry.
- Attract potential board members: Utilize LinkedIn to attract potential board members who are interested in your organization’s mission and values.
- Enhance your organization’s reputation: Demonstrate your organization’s commitment to transparency and accountability.
Conclusion
Adding board members to your LinkedIn Company Page is a simple and effective way to establish thought leadership, attract potential board members, and enhance your organization’s reputation. By following these steps and tips, you can successfully add board members to your LinkedIn Company Page and take your organization to the next level.