How Many Characters in an Instagram Post?
As of 2023, Instagram has strict character limits for the text in a single post. Here’s a breakdown of the different types of posts and their character limits:
Text-only Posts
- 0 characters (no text)
- Up to 2,200 characters in a single post
- 20% of the character limit (450 characters) is at risk of being truncated if the post exceeds this amount
- Verbatim text is not allowed, but punctuation, capitalization, and spacing are
Image-only Posts
- No text allowed
- A maximum of 10,000 characters per post
- Images with text are not allowed, but quotes, GIFs, and other multimedia elements are
Polls
- Up to 20,000 characters per poll
- 20% of the character limit (400 characters) is at risk of being truncated if the poll exceeds this amount
- Verbatim text is not allowed, but numbers, percentages, and emojis are
Reactions
- Up to 30,000 characters per reaction
- 30% of the character limit (600 characters) is at risk of being truncated if the reaction exceeds this amount
- Verbatim text is not allowed, but numbers, percentages, and emojis are
Carousel Posts
- Up to 1,000 characters per post
- Maximum of 10 posts in a single carousel
- Each post must be at least 100 characters in length
- The first post in the carousel must be at least 100 characters in length
IGTV Videos
- Up to 60 minutes in length
- No character limit, but must be no more than 10,000 characters in total
- Videos with text are not allowed, but quotes, GIFs, and other multimedia elements are
IG Live Streams
- Up to 60 minutes in length
- No character limit, but must be no more than 10,000 characters in total
- Videos with text are not allowed, but quotes, GIFs, and other multimedia elements are
Vertical vs. Horizontal Images
- Vertical images are limited to 46,000 characters
- Horizontal images are limited to 79,000 characters
Special Cases
- Banners and ads are limited to 65,000 characters
- Long-form videos are limited to 60 minutes
In summary, Instagram has strict character limits for text in various types of posts, including image-only posts, polls, reels, IGTV videos, and IG live streams. The character limits vary depending on the type of post and the character limit limit for that type of post. It’s also worth noting that images with text are not allowed, but quotes, GIFs, and other multimedia elements are allowed.
Here is a table summarizing the character limits for different types of posts:
| Type of Post | Up to 2,200 Characters | 20% of the Character Limit | 20% of the Character Limit | 20% of the Character Limit |
|---|---|---|---|---|
| Text-only Posts | 0 characters | 10,000 characters | 20,000 characters | 30,000 characters |
| Image-only Posts | No text allowed | 20% of the character limit | 20% of the character limit | 20% of the character limit |
| Polls | Up to 20,000 characters | 20% of the character limit | 20% of the character limit | 20% of the character limit |
| Reactions | Up to 30,000 characters | 30% of the character limit | 30% of the character limit | 30% of the character limit |
| Carousel Posts | Up to 1,000 characters | Maximum of 10 posts | Maximum of 10 posts | Each post must be at least 100 characters |
| IGTV Videos | No character limit | Maximum of 10,000 characters | Maximum of 10,000 characters | Maximum of 10,000 characters |
| IG Live Streams | Up to 60 minutes | No character limit | No character limit | Maximum of 10,000 characters |
I hope this helps! Let me know if you have any questions or if you’d like more information on any of these topics.