Where to Add Google Tag Manager (GTM) Code in WordPress
Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy tracking and marketing pixels, such as Google Analytics and Google Ads, across your website or application without editing the code directly. However, not all websites require tracking pixels, and that’s where WordPress comes in. In this article, we’ll explore where to add Google Tag Manager code in WordPress, highlighting some key points to keep in mind.
Why Add GTM Code to WordPress?
Before we dive into the locations where to add GTM code in WordPress, let’s discuss the benefits of using GTM. By adding code to WordPress, you can:
- Track and analyze website performance: GTM allows you to track interactions on your website, such as form submissions, click-throughs, and conversions.
- Improve user experience: By injecting GTM code into your website, you can optimize the user experience, increasing the chances of visitors converting into customers.
- Enhance digital marketing capabilities: GTM enables you to track and measure the effectiveness of your digital marketing campaigns, providing valuable insights for data-driven decision-making.
Locations to Add Google Tag Manager Code in WordPress
Here are some common locations where to add Google Tag Manager code in WordPress:
1. Headers
What: Adding code to the
section of your website’s HTML file.Where: Add the following code in the
section of your WordPress site’s HTML file:<script>
(function(i,s,o,g,r,a,m){i['Google'])('script', 'https://www.googletagmanager.com/gtag/js?id=' + m + '_i/', 'script', ' async defer');</script>
<script src="https://www.googletagmanager.com/gtag/js?id=" + m + "_i"></script>
</script>
<script>
(function(i,s,o,g,r,a,m){i['Google'])('script', 'https://www.googletagmanager.com/gtag/js?id=' + m + '_g/', 'script', ' async defer');</script>
<script src="https://www.googletagmanager.com/gtag/js?id=" + m + "_g"></script>
</script>2. Footer
What: Adding code to the