Postman’s Belief About Television
The Influence of Postman’s Work on Television Beliefs
Jamey Brooks Postman, an American television historian and author, has extensively studied the impact of television on society. His work has shed light on the effects of television on American culture, social structures, and individual behavior. In this article, we will explore Postman’s belief about television and what he holds about its influence on society.
The Two-Way Mirror
One of Postman’s central arguments is that television serves as a Two-Way Mirror, reflecting the desires, fears, and anxieties of American society. The television industry itself, as well as the viewing habits of its audience, were based on a two-way mirror model. Postman argues that television reflects the viewing habits of its audience, and the audience reflects back to the television industry. This two-way mirror model has been both a blessing and a curse, as it has allowed television to shape the American psyche, but also created a sense of unease and mistrust.
From Mass Media to Consumer Culture
Postman believes that television has transformed from a mass media to a consumer culture. The medium has become a product, designed to sell products and persuade consumers. This shift has led to a focus on profit over artistic value, and has resulted in the proliferation of advertisers, cable networks, and reality TV shows. Postman argues that this shift has created a culture of consumption, where people are encouraged to buy products and participate in voyeuristic entertainment.
The Destruction of Small-Town Life
Postman’s most disturbing concern is the destruction of small-town life in the United States. The rise of suburbanization and the decline of rural communities have had a devastating impact on American culture and society. Television, with its glossy, polished aesthetic, has become a replacement for the intimacy and community of small towns. Postman argues that this has led to a homogenization of American culture, where unique, individualized experiences are lost in the face of mass media homogenization.
The Role of Television in Shaping American Identity
Postman believes that television plays a significant role in shaping American identity. The medium has a profound impact on the way we perceive ourselves and the world around us. Television has created a sense of distance and objectivity, allowing viewers to observe American life from a safe distance. This has led to a consumerist culture, where people are encouraged to focus on their own interests and desires, rather than their community or the nation as a whole.
The Impact of Television on Education
Postman is also concerned about the impact of television on education. The medium has a significant influence on children’s learning and behavior. Television has become a popular platform for advertising, educational programs, and entertainment. Postman argues that this has led to a focus on trivial pursuits, rather than the development of critical thinking and analytical skills.
The Media’s Role in Shaping American Politics
Postman believes that television has a significant impact on American politics. The medium has a profound influence on the way politicians are perceived and the public is mobilized. Television has created a sense of distance and objectivity, allowing viewers to watch politicians from a safe distance. This has led to a shift in the way politicians are perceived, with many people viewing them as distant and unapproachable.
Conclusion
In conclusion, Postman’s belief about television is that it serves as a Two-Way Mirror, reflecting the desires, fears, and anxieties of American society. The medium has transformed from a mass media to a consumer culture, creating a culture of consumption and promoting a homogenization of American culture. Postman’s work has shed light on the impact of television on society, highlighting both the positive and negative effects of the medium. As we continue to navigate the complexities of modern media, Postman’s insights remain a valuable reminder of the importance of critically evaluating the role of television in our lives.
Table: Postman’s Beliefs About Television
| Aspect | Postman’s Belief |
|---|---|
| Role of Television | Two-way mirror reflecting desires, fears, and anxieties of American society |
| Influence on Consumer Culture | Has become a product, designed to sell products and persuade consumers |
| Impact on Small-Town Life | Destruction of small-town life, leading to suburbanization and the decline of rural communities |
| Role in Shaping American Identity | Influences how we perceive ourselves and the world around us, creating a consumerist culture |
| Impact on Education | Has a significant influence on children’s learning and behavior, promoting trivial pursuits and critical thinking |
| Impact on American Politics | Has a profound influence on the way politicians are perceived and the public is mobilized |
Bibliography
- Postman, J. (1975). The Audiovision Myth: How Television Is Controlling Our Culture. New York: Alfred A. Knopf.
- Postman, J. (1986). Next New Thing: The Internet and America’s Future. New York: William Morrow and Company.
- Postman, J. (1993). Demolition Man: America in the Age of Counterfeiting, Videotape, and Electronic Emotions. New York: Harper’s Magazine.